De Lorenzo Novacolor has a low ammonia content which ensures longer lasting color and healthy hair. Solar Sheild to prevent damage from UV rays, again ensuring less fade. Hybrib colour for perfect colour matching allows permanent and demi colour from one tube, making it very cost effective. Colour oxides when pressed into the hair. Superior white coverage.

De Lorenzo Natural Based Home Care Products do not contain chemicals of animal origin such as: Lanolin, Beeswax, Honey, Urea, Silk Protein etc. No Perfumes or animal derived fiaxtives.

They do not contain Petroleum ingrediants such as: Petroleum Jelly, Propelene, Glycol, Paraffin Oil or Paraffin Waxes.

No Animal Testing

De Lorenzo formulate their botanical natural based prodcuts with certified Organics, Herbs, Plants, Fruit Acids, Vitamins, Vegetable Oils and Phyto Protein Complexes.